EBooks… Brave New World Of Publishing
If you are a new author and are thinking about writing your first eBook book editingyou might think about self-publishing that book as a potential ongoing serial or special course. Pull out certain sections as a special report available on your website, or into audio or visual tapes using these sections to promote current or future products. Create a squeeze page or landing page in which a potential buyer can download your report or special section to encourage the purchase of your entire eBook. No other publishing method has this kind of flexibility for expansion.
Ebooks are easily distributed or downloaded online. One of the best features that have served us well is the fact that an eBook is easily updated. As an example, my 2008 eBook, Defeat Foreclosure has been updated four times in six months as the U.S. House and Senate keep changing the laws regarding foreclosures and mortgages.
We duplicate 700 to 800 books at a time based on sales so the book is as current as the last duplication of disks. Being able to immediately download an eBook online and put the book on your hard drive saves a trip to the local bookstore or waiting for it to come in the mail. We have truly become impatient consumers.
Ebooks can be designed to be interactive. Our series of Nikon Digital Camera eBooksNikon D90 ebook by Peter iNova best selling author of the D40, D70, D80, D300 and the new D90 utilizes a “rollover” technique in which moving the mouse over an image turns it to a second invisible image creating a before and after picture like magic, making learning a camera technique faster and easier to comprehend. These eBooks contain numerous Internet links enhancing the interactive learning experience. Video and mp3 audio files can also be included in an eBook further enhancing the experience, drawing your reader into the virtual world of your eBook. The potential is virtually limitless and the eBook done in PDF files is printable on any printer for those who insist on cuddling up in bed with their book.
This new generation of readers has been born with their umbilical cord attached to a computer and they are not opposed to reading on the computer, including entire books now available on the Kindle. The information explosion for sharing information, ideas, techniques, and expert knowledge is expanding faster then we can consume the data. This explosion of information was brought on not only by computers and the Internet but also by the development of the eBook.
It is obvious, therefore, why electronic independent-publishing has become popular so quickly. Let us devote some attention to what makes eBooks so important, unique and appealing. Ebooks have certain capabilities and qualities that other publishing alternatives do not offer. Ebooks are quite easy and inexpensive to produce. You don’t need an agent, a printing press, or a distributor who takes 45% or a bookstore that takes another 30%. You just need a great concept, the ability to write or-the money to hire a writer, plus the right software. I am very partial to inDesign a computer program for book layout and enjoy using Photoshop for graphics and images. But other less expensive programs will do the same job, on your PC or your MAC.
In conclusion, there are numerous ways to use eBooks to promote your business, drive traffic to your website and once posted on your site, you can turn them into online study courses, bringing your customer back to read the next chapter or use them as a free gift for making a purchase.
We placed our company YouTube video on a disk and use this DVD as an electronic business card. Unlike the business card the DVD card gives our prospective customers an overall view of our background, experience and showcases previous books, products and samples. It also provides personal biographical information about our expertise prior to the potential buyer of our services ever making a telephone call.
Research your own niche if you are planning to write an eBook. Check out Amazon and ClickBank or other websites to see what subject matter is selling. Ask yourself if you can improve on a previous author’s eBook, or perhaps cover the things that author may have omitted. Publish an eBook that approaches the niche from a different direction. This will increase the value of your eBook and your reputation as an expert in that niche.
The eBook is here to stay. So is the information explosion, therefore, get the biggest bang for your buck. Think about the number of trees you will save by publishing an eBook.
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