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Viral marketing is an idea that spreads–and an idea that while it is spreading actually helps market your business or cause.
As mentioned by Seth Godin There are two kinds of viral marketing: The original classic sort in which the marketing is the product and which a self-amplifying cycle occurs. Hotmail, for example, or YouTube. The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once more people use it.
A second kind has evolved over the last few years, and that’s a marketing campaign that spreads but isn’t the product itself.
- The blair witch project (1999) as striking examples of viral marketing, but warned of some dangers for imitation marketers.
- Launched in 2002, BMW Films was among the earliest viral marketing campaigns. It attracted nearly 55 million viewers and helped to elevate the career of Clive Owen.
- Burger King’s The Subservient chicken campaign, running from 2004 until 2007, was cited in wired magazine as a striking example of viral or word-of-mouth marketing. Cadbury’s Dairy Milk 2007. Gorilla Advertisment campaign was heavily popularised on YouTube and Facebook.
Something being viral is not, in an of itself, viral marketing. Who cares that 32,000,000 people saw your stupid video? It didn’t market you or your business in a tangible, useful way.
Marketers are obsessed with free media, and, as is often the case, we blow it in our rush to get our share. We create content that is hampered or selfish or boring. Or we create something completely viral that doesn’t do any marketing at all.
Reaching Your Target Audience
This is why your viral agent needs to be carefully woven from your central sales message and tailored to your target audience. Without this focus, you could very well end up with a bunch of traffic that you just don’t want (and before you say “So what?” ask yourself what that extra strain on your servers is going to cost you).
Similarly, if you do reach your target audience, you need to ensure that the transition to your site and/or sales message is a smooth and effective one.
Selling Your Sales Message
The ideal end result that you want is for your viral agent to reach your target market and be an ideal introduction to your sales message (or at
Finally we get to the guts of the matter. Even if your creative is right on the money and cleverly conveys the core benefits of a relationship with your company, you have to honestly ask yourself: what are these benefits, does the viral agent and/or target site display them effectively and are they substantial enough to build a relationship on?
Rule No. 1 – It Starts With the Product
Rule No. 2 – See Rule No. 1
If the product isn’t worth getting excited about, then the effort will be wasted – no matter how novel the referral mechanism is. This is why it’s so important to get the product and/or your website right in the first place.
If all of these considerations have been addressed, then the majority of exposures to your viral agent will mark the start of a happy relationship. It is the maintenance of this association that is at the core of successful marketing. Gearing it in such a way that existing customers voluntarily help to convey your sales message and secure conversions on your behalf; this is Viral Marketing.
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By Lesa Marie Todhunter
Article Source:http://www.articlesbase.com/viral-marketing-articles/what-is-clever-about-viral-marketing-1070816.html
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In this introduction to Information Marketing, I just want to open your eyes.
I’m going to show you the endless possibilities for building a business based on one product – INFORMATION.
According to Wikipedia, “The Information Age is an idea that the current age will be characterised by the ability of individuals to transfer information freely, and to have instant access to knowledge that would have been difficult or impossible to find previously.”
Whew! That was a mouthful. But we hear it all the time -
“we’re living
Google says that the most of all online searches are for Information. That’s why they’re so insistent on quality CONTENT. Their goal is to fulfill the definition above – deliver information freely and instantly.
So, if we’re in the Information Age, and Google, and all the other search engines are to deliver information to people, that makes information the “product”.
Therefore, whoever delivers the information is in the driver’s seat. That means they have the privilege of asking for something in return for delivering the desired information.
That means moolah, Ka Ching!
The quickest, easiest, and simplest way to make money online is to Sell Information!
In fact, the “gurus” say, “If you want to earn cash online at breakneck speed .. This is a No Brainer!”
Here’s a sampling of possible types of information products:
Reports & Research Data: Compiling research data into an easy to read and understand document or file is a superb thing to include in your information product. You can easily organize lists in a spreadsheet and deliver it to your customers digitally.
Ebooks: If you like to write, you can easily create an Ebook. Or, you can hire someone from several sites online to write one for you. Ebooks can be anywhere from a few pages to a couple hundred pages. When finished, you simply save it in the pdf format so it can be downloaded and read by anyone with a PC.
E-zines & Newsletters: A great information product that can be delivered to your subscribers with email or snail mail. They can be an ongoing source of info sent out weekly or monthly. Since people subscribe to your ezine or newsletter, you have a captive audience. Just think of the possibilities that implies!
Interviews: You simply contact a well-known marketer and request to feature him in your upcoming teleseminar. By interviewing an expert in your market or niche, you naturally get credibility. You request a quick 30 minute interview and use a phone recording service to record the interview. Your interview will consist of questions about their success. Now you have a marketable audio.
Teleseminars: Teleseminars and webinars are one of the simplest ways to create an information product. You simply set up a teleseminar or webinar by using an online service and invite people to join it. The service you use will permit you to record the seminar and when it’s over, you’ll automatically the video or audio files on your computer. This is a supurb way to create a product while you are actually teaching all the people at the meeting.
Videos: Recording how-to videos is definitely a popular way of delivering information. Since your client can actually see you, they will feel connected to you. All you have to do is sit in front of a camera and talk. You will need a camera, microphone and editing software, but that’s for another day. Once you have your video completed, you can upload the video on YouTube, put it in your blog or on your website.
Audio: All you need is your computer microphone and you simply record yourself talking. Then you edit your audio and convert it to mp3 so your customers will be able to download it to their own computer.
Screen Captures: With a screen recording software like Jing, you can easily make great information products. People love learning from videos, and you can churn them out by the dozens by capturing you performing some task that people want to learn.
In the early years, information usually came in the form of Reports, eBooks, Ezines, and Newsletters, Those are still viable, but with all the advancements in technology, now we’ve added video and audio. And I’m sure you’re totally aware of how huge those have become on the internet. They will continue to grow and be around for years to come.
Today almost everyone is using cell phones, MP3 players, iPods, etc. That means information can be delivered instantly right to their preferred gadget. Think of iTunes. I can only imagine all the ways to deliver instant information that are coming in the future. Think, “Virtual” information!
Who really knows what the future of information selling will bring?
As you can see, there are a lot of ways to earn money through the promotion and delivery of information. You can sell information directly, or you can use information to lead to other sales.
Be warned! As you look into infomarketing further, which I hope you will, you may get so excited that you’ll want to do it everything! That’s a problem. Every successful online marketer will tell you that you must pick one thing and stick with it until you succeed with that one. Then, and only then, can you move on to another project.
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Here’s a media rags to riches story with a literal twist.
Following the relative success of selling a DVD movie via informercials, writer, director and actor Vince Offer thought that he should sell something more mainstream. Offer decided in 2006 to market a cleaning product that he’d seen at the flea markets he frequented; an absorbent towel that he called the ShamWow!
The Sham Wow apparently holds “20 times its weight in liquid” … wait … that was before an official Consumer Reports test was done on the product and the claim was quickly changed to “12 times its weight in liquid”, then again to “10 times”. Consumer Reports America and found that it does indeed hold 10 times its weight in liquid but not a drop more. (Customers on the Consumer Reports blog don’t sound wowed with the product either, which has apparently sold in the millions but left a swathe of users poh-faced.)
Whatever the case, Shamwow has some fans. The infomercial that is. Filmed in the summer of 2007 with a budget of $20,000, the tv promo has become a popular hit, making Offer a cult classic icon among teens, Youtube DJs and get-rich-quick entrepeneurs, for his mesmerizing pitchman delivery and dead pan lines such as “you know the Germans always make good stuff”!
Moral of the story: You just never know who’s going to make it or break it in media. All I can say is “Sham? Wow! Follow me camera guy?”
For more of my musings, visit www.influenceinmedia.com
I’m an outed Michael Jackson fan, I love cookies & cream ice cream, I hunt for bargain Sass & Bide sales and I produce TVCs and digital media campaigns to pay the bills – and I’ve had alot of fun pulling together crazy-hot concept ideas for clients like Fairfax Media, Gloria Jeans Coffees, Toyota, Lexus, Optus, NineMSN, E*Trade and most recently HP, Virgin, Fiat, Alfa Romeo and Advil. I love my life!
’m also crazy about the digital revolution. And in particular the underground movement of digital content spawners spearheading what I call “the silent army of organic architects”.
More on this on later. And ’nuff about me.
Article Source:http://www.articlesbase.com/viral-marketing-articles/shamwow-a-media-rags-to-riches-story-1062370.html
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It is obvious that the value of social media optimization has increased these past few years. Take a look at sites such as Facebook, YouTube, and Twitter. These are all sites that most people were skeptical of at first, but now they have exceeded many expectations.
Small businesses are beginning to utilize social networking sites to create a buzz in the market. But, using social media as a marketing technique requires a distinctive approach than some of the traditional methods. The concept that involves marketing materials spread via social networking is known as viral marketing. This type of marketing uses pre-existing social networks to increase brand awareness by encouraging people to pass along a promotional message. It is an effective way of using word-of-mouth to achieve success.
Viral marketing begins with good content, also known as viral content. The content that you spread through social networking sites should consist of ‘real information’ that catches the attention of users. People tend to get more excited about things that benefit them in some way. If a message does not provide what they need, you should rethink your viral campaign.
Blogging in commonly used during viral marketing. For example, a company may post an article on a site such as blogspot.com. Once the blog is posted, the article is then tagged in a social network, and begins to spread. Each time it is tagged more people see it, and then someone else tags it and it reaches more viewers. It is like applying the snowball effect to marketing.
Viral Marketing Tips
- Stray away from creating expensive advertisements
- Make it easy for people to share your content
- Utilize different types of social media sites
- Sell your idea in a creative way
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Article Source:http://www.articlesbase.com/viral-marketing-articles/create-a-buzz-viral-marketing-1063502.html
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Niche affiliate marketing is the application of targeting your advertising efforts to a specific groupor segment of the marketing arena. Instead of creating a broad spectrum website, niche marketing focuses on targeting one specific group within a category. It is quite often positive form of Affiliate Marketing due to the fact that the customer will readily accept the programs that are promoted . There are lots of benefits to using niche affiliate marketing, and one of the most advantageous is gaining better search engine placement by creating Niche websites.
When researching search trends you might find that a generic category or topic receives millions of search hits each day. For example, the search term Ebooks receives over 60 million hits, and though this shows that many people are looking for Ebooks, it also means that competition is fierce for the top ten search results. However, if you focus on one particular genre of Ebooks, or another niche within the Ebook category, you can target visitors who are searching for that niche while eliminating much of your competition for the top ten search results. You can find a niche in every field , and once you target that niche, you’ll find that it’s much simpler to become successful.
Content is always the key to every website or blog’s marketing strategy, and with niche affiliate marketing, you’ll need targeted content that focuses on your niche. It’s important to create website content that focuses on the niche keywords related to your topic. Research and choose the best keywords and make certain that the content on your website is keyword optimized. Articles will comprise the bulk of your website, and then you can choose affiliate programs that complement your niche. Since the customer has arrived at your site with the intentions of discovering more about the niche, he or she will readily click on your affiliate programs. Niche-Affiliate-marketing is a proven marketing methodthat helps increase affiliate commissions.
Niche-Affiliate-Marketing is a very simple concept. Almost anyone can make money with it very easily. But there are a few things you can do that can derail your efforts big time.If you know these things before you get started, then you have a much better chance of succeeding with niche marketing .
If you’ve already started your niche affiliate marketing efforts, you may be making these marketing mistakes already.But it’s never too late. You can start turning you niche marketing campaign around right now, and it only takes a few minor changes in most cases. In fact, just a few easy changes can quickly increase your income. Perhaps doubling, or even tripling the amount you make!
Find useful affiliate marketing information in a free report – niche affiliate program mistakes – an online marketing solutions source
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San Diego, CA July 21, 2009 — Guy Kawasaki gave a rare, totally live presentation of his personal techniques on using social networking for business marketing. The presentation was made to a “standing room only” crowd of over 600 attendees during the June meeting of the San Diego Venture Capital Group.
 Guy Kawasaki
The world famous author of “The Art of the Start” and “How to Drive Your Competition Crazy” gave a type of presentation that he admitted he rarely did… a totally live demo of his carefully honed “twitter techniques” and other social networking practices. The humorous, thought provoking, and detail laden overview of bleeding edge marketing techniques had the crowd both laughing out loud, and taking notes at a furious pace.
The presentation was professionally recorded and is now available on this page, and for a limited time at the Youreeeka Content Network – http://www.youreeeka.com/content-network – for only $19.99. You can access a preview of the video before purchasing to get a feel for the quality of the production and the timeliness of the presentation. Youreeeka is a pay-per-view online distribution platform available to anyone who has video content they want to sell via the Internet.
The presentation covered all the major players in social networking including: Facebook, Twitter, LinkedIn, Jigsaw, Spokeo, and more. Guy covered Tweeting, Re-Tweeting, and advanced techniques such as using social network mash-ups to get marketing messages out to multiple outlets as well as targeted audience groups.
Upon learning that the presentation was going to be taped for worldwide distribution, the gregarious, and generous, Mr. Kawasaki took advantage of the built in affiliate capabilities of the Patent Pending Youreeeka Media Player. He immediately offered to donate half of his revenue to the San Diego Venture Group – whose mission is to provide an informal atmosphere to foster new ideas on how to form, fund, and build new ventures.
Rachel Barley, the executive director of the SDVG, was most appreciative of the generous gesture, stating simply, “Our Not-For-Profit thanks you, Guy!”
This presentation offers a truly unique opportunity for cutting edge computer aficionados. They get the opportunity to learn vital marketing skills from world-renowned Guy Kawasaki. And they get to access that information from a truly unique, cutting edge online content delivery system, the Youreeeka Network.
For more information on the Guy Kawasaki video, or on the Youreeeka content delivery system, visit http://www.youreeeka.com
Article Source:http://www.articlesbase.com/viral-marketing-articles/learn-guy-kawasakis-twitter-tips-to-market-your-business-1057709.html
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Free PLR Articles – Instant Download!
It seems that even the best article marketers out there will run into a writers block every now and again. However if article marketing is the bread and butter of your business, this can be a detrimental problem. However, there are always some ways around this problem and sometimes you just have to cheat!
Well we don’t mean cheat by stealing or using duplicate content, but on the other hand, how many times have you seen articles that look very similar? Well the answer is probably many times. This is because even the biggest article directories out there do not have a problem with listing the same article over and over is it has been re-written.
Some article marketers will re-write there own articles and this can be a great method to get more bang for your buck out of every article you have. This is a great way to get more for your effort. Now if you re-write your articles a few time each and then submit to a bunch of article directories this can really create a landslide of back links to your web site and traffic as well.
Another method is to use is to obtain PLR Articles.
What Are PLR Articles
PLR Article are articles that have “Private Label Right” included. Most of the time you have to pay for such a thing, but some times you can find free plr articles to use as your own content. The private label rights allow you to put your name on these articles and in essence, own them. This is a great way to get some new content out even when you cannot come up with any new content on your own.
These plr articles can also be rewritten or re-spun to make multiple similar articles out of each that you acquire. So if you get 5 or 10 free plr articles on the same topic or niche that you are focusing on with your article marketing, you can rewrite them and have at least 25-50 new articles to start distributing in your article network.
Article marketing is one of the few methods of online promotion that actually grows with time. The more articles you can get syndicated to start off with the longer the “ripple effect” will continue and the larger the extended growth period of your automatic back link building system will experience. So start off with a bang!
So the next time you feel like slamming your head against the wall because you just can’t come up with anything new, just find some free plr articles and you should be ready to rock the article directories again!
Hope this helps in your article marketing efforts.
To Success,
Nick Simpson
Instant Download 1000 Free PLR Articles
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Driving traffic to your blog is the biggest challenge that the bloggers are facing. How do you convert those visitors to loyal customers? Are they interested in subscribing to your blog? These are the questions that are the top priority of any blogger. If the content of the blog appears in the feed reader of a person daily, then that person is likely to click through and visits that blog to read more. It is the desire of every blogger to increase the number of subscribers and drive the traffic to the blog. Here are some tips that you can follow if you want to increase the traffic at your blog.
Great Content
If you want to drive the traffic at your blog, then you will have to update your content on regular basis. If you present the latest and informative content to your readers, then you can drive the traffic at your blog. By presenting the fresh content, you can set the tone of your blog and then you should stick to it. Blogging is a two way conversation, what will you injects into your blog, you will get the feedback of your injected material. The quality, freshness and value of the content will decide the amount of the traffic at your blog. By getting feedback at your blog, you can bring changes into your content. You can provide the content according to the tastes, liking and preferences of the visitors. When the readers give feedback, you should be responsive and give answer to your visitor immediately.
Easy Procedure of Subscription
By making the procedure of prescription easy, you can increase the amount of traffic at your blog. Though you have great content your blog, but if the subscription procedure is not easy, then it is very difficult for you to increase the amount of traffic at your blog. You should make sure that your subscription link is highly visible to the visitors. Top of the page is the best place for positing the subscription link. It should be present at each page of your blog. Middle of the blog posts is also a good place to put the subscription link. If you do not have good number of subscribers, then it is quite difficult for you to create a community for your blog.
If you want to drive traffic at your blog, you should have great content at your blog and the procedure for subscription should be quite easy that can help you in Blog Marketing
Article Source:http://www.articlesbase.com/viral-marketing-articles/blog-marketing-tips-for-driving-traffic-to-your-blog-1052006.html
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Direct marketi ng
Direct marketing is an interactive mode of marketing through which the marketer reaches out his target market at any location. The Direct Marketing Association of USA has defined direct marketing as “an interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location”. An analysis of this definition brings out three key elements, namely:
a. It is an interactive system in the sense that there is a two-way communication between the marketer and his/her target market; the response or non-response of the customer completes the communication loop in the direct marketing programme. For example, when the customer fills in the response cupon in an advertisement or a catalogue and mails it, he/she communicates to the marketer and hence completes the communication loop.
b. Another element is measurability of response – a mentioned above the number of coupons received indicates the response rate to the marketer’s communication.
c. Direct marketing activities are not location specific; it is not necessary for the customer to physically interact with the marketer; he/she can establish a contact through mail, phone, fax or the internet. As mentioned above, direct marketing is an efficient way to promote and sell products and services in a highly competitive market. The goal of direct
marketing is to always get a response from the customer. Direct marketing has also been known by other terms like direct selling, mail order selling or catalogue selling. Today direct marketing uses all these tools and is based on a customer database. In fact, the key to successful direct marketing is the development of this database.
R.yuvarani M.Phil Scholar Periyar University, Salem
R.yuvarani M.Phil Scholar Periyar University, Salem
Article Source:http://www.articlesbase.com/viral-marketing-articles/direct-marketi-ng-1043138.html
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